TMA 01 Essay Example | Topics and Well Written Essays - 1500 words

TMA 01 - Essay frameworkIt is a high performing organization with growing international business opportunities and it operates by both spheric and domestic markets by more than 32 % market share and it has more than 2000 stores only in UK. To learn the business environment of Tesco, I here use SWOT analysis to examine factors that influence Tesco PLCs business environment.SWOT analysis is an important part of strategic management and planning. It provides a keen thoughtfulness in to both internal and external environment of a firm. Environmental factors internal to the firm bathroom be classified as strengths (S) or weaknesses (W), and those external to the firm can be classified as opportunities (O) or threats (T).Tescos strengths are its resources and potential that can be used as means for establishing and growth competitive advantages. Tesco has a strong brand name that serves to be great market strength and it enjoys the selling advantages. The brand loyalty of Tesco crea ted through advertisements and customer oriented activities seems to be a strong defender for whatsoever sorts of competition from different firms within the industry. The reputation that Tesco has been able to create among their customers, results in a market of its witness and it seems to be an asset as it attracts more customers further yet.A general weakness of Tesco is its lack of memory access to the best distribution channels as it faces problematicy to access best manufactures due to the distance and other problems. As compared to other large retailers and groceries within the UK market, Tesco should focus more on online shopping. Online shopping is becoming as the most convenient shopping method for most of the public as it needs less sentence for shopping and relatively less to be paid. Tesco can attract more customers through online shopping and each sort of advanced loyalty card strategies.Like other business firms, Tesco as well feels difficult to get access in t o manufactures that are completely free from